Pericallis × hybrida, known as cineraria, florist’s cineraria or common ragwort is a flowering plant in the family Asteraceae. It originated as a hybrid between Pericallis cruenta and P. lanata, both natives of the Canary Islands. Florist’s cineraria (Pericallis x hybrida) grace flower markets and greenhouses most often in late winter and early spring, making lovely potted plants. Their daisy-like flowers include the richest array of purple, blue and pink tones seen. Florist’s cinerarias can be raised freely from seeds. For spring flowering the seeds are sown in mid spring in well-drained pots or pans, in soil of three parts loam to two parts leaf mould, with one-sixth sand; cover the seed thinly with fine soil, and press the surface firm. When the seedlings are large enough to handle, prick them out in pans or pots of similar soil, and when more advanced pot them singly in 10 cm pots, using soil a trifle less sandy. They should be grown in shallow frames facing the north. If so situated that the sun shines upon the plants in the middle of the day, they must be slightly shaded; give plenty of air, and never allow them to get dry. When well established with roots, shift them into 15 cm pots, which should be liberally supplied with manure water as they get filled with roots.

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